LO1- Task 1 Analysing social media products

Facebook -

Purpose - The purpose of facebook is to keep in contact with friends, socialise and share information with other people on your friends list.
Content - The content of facebook consists of posts and photos from other people on your friends list. Facebook also includes advertisements for other products and companies in the form or facebook pages.
Target User - The target users for Facebook are people aged 12+ as there is no limit to the age of people who use facebook
Sources - Facebooks main source of revenue is largely to advertising that appears on the site for other products Facebook can personalise the ads a user sees based on what pages they like for example if the user likes Coca-Cola then they would see ads for Coca-Cola. Facebook also generates revenue from the games that users pay real money to play such as Farmville or Mafia wars. Another source of revenue for Facebook is the Facebook Gift Shop that allows users to send virtual gifts to each other itb incluses things like birthday and other occasion cards.
Legal/ethical- Facebook is one social media platform of many that are responible for problems that persist on sites of this type such as cyber-bullying, stalking and impersonating others. Facebook also allows people to share their opinions about literally anything, this can lead to misrepresentation regarding an organisation or an individual, and the only way this can be solved is if the post is reported and taken down.

Twitter -

Purpose - The purpose of Twitter is to keep up to date with people you follow and also update and share things with people who follow you.
Content - The content of Twitter is things that people who you follow share and post. Twitter also includes advertisments for a vareity of products.
Target user - The target user of twitter are people aged 13+ as arguably anyone of any age can use Twitter.
Sources - The main source of Twitters revenue is advertising through posts that will appear on peoples timelines or pages as a whole being promoted. If you follow Cadburys on Twitter then you would recieve updates from that page on your twitter and if you retweet things form that page then people who follow you would see it.
Legal and ethical -  Twitter has one of the same issues as Facebook because it too includes issues such as cyber bullying etc.