Advertising - Advertising is used frequently on social media in many different forms such as banners, pay-per click and sponsored links. Pay-per click advertising is widely used on search engines however it is also used on social media. A Pay-per click advert is a link that, when clicked, earns money for the publisher (social media platform) that is paid by the advertiser.
Viral marketing - viral marketing campaigns rely on word of mouth most of the time. For instance the most recent example of this is in the advertising campaign for Batman VS Superman, Warner brothers made a website and a twitter page for the fictional company LexCorp. Other films with viral marketing include Toy Story 3, and District 9. These marketing campaigns rely on people sending them around their friends, who then may send them to their friends and so on and so forth. This is often present in mobile games as well as free mobile games make their money through advertisements within the game.
Product/service reviews - Personal reviews often generate more user base for social media platforms as people tend to trust reviews from other users more than paid advertisements as they are often less biased and more honest. However user reviews could also be negative and show the product in a bad light as the people writing user reviews have no reason to be overly positive and as such will be honest. Product reviews are part of web 2.0 as the reviews are users communicating with other users.
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